Are You Ready For Some Serious Savings At The Allergy & Free From Show?

This weekend brings us the largest Free From gathering nationwide, The Allergy & Free From Show.

With over 38 thousand people descending on Kensington Olympia over 3 days, there isn’t a better time to grab yourself some great deals on some of the best and most innovative free from goodies on the market.

But with so much choice how do you figure out where the great deals are? You don’t want to end up filling up on samples halfway through (which is incredibly easy to do!) and missing out on buying your annual supply of Cauliflower rice for a fraction of the price! How can you be as strategic as possible?

Well, never fear! Eat Safe is doing what it does best, saving you time and money on finding the best food for you 😉 We’ve been hard at work sleuthing out some of the fabulous deals you can expect from this weekend. We’ll keep adding to the list as we uncover more!


Afia’s Samosa Shop – Stand A809

Free from all 14 allergens, they are serving up multi-award winning, freshly cooked traditional artisan samosas and pakoras as streetfood snack bowls, with homemade chutneys (all of which can be found on the app during the show).

You can also sample their simple to cook Indian flatbreads, and there’s something for everyone: vegan or meat lover, mild to mind bending spicy with Scotch Bonnet Chilli!

While at the show, you can buy any of the frozen food for free home delivery with 10% off (min purchase £35). They’ll also be running competitions throughout the show!

The Brownie Bar – Stand A24

Gluten Free Brownies

Gorgeously gooey rich chocolate brownies in a wide range of flavours. offering gluten free and vegan options too.

They recommend trying the Corker – a gluten free chocolate chip cookie with a gooey gluten free brownie center. Yeah that’s right, it’s a brownie INSIDE a cookie.

On the day you can take advantage of the show offer for any brownie at £2.50 each or any 4 for £9 (including the corker). You can also find all their items on the app during the day!

Cauli & Vegi Rice – Stand A509

Vegan and Gluten Free Cauli Rice

If you’ve not tried Cauli rice yet then you are seriously missing out! These low carb riced veg packs make a great low carb alternative to rice, and are also a fab way to get your greens in.

Everything is gluten free, unsurprisingly, but they are also vegan (just check on the app)!

Go grab a sample while at the show, and if you love them as much as we do then you can get all products for half price, just £1! You can also find all their items on the app during the day!

Curapel – Stand D17

One of the few non-food brands on this list, these guys produce an allergen free (and vegan) daily food supplement for sensitive skincare. They believe that good skincare requires a combination of internal and external efforts, so it’s worth checking out if you suffer from eczema in particular.

These guys are offering 10% off to all attendees, all you need is to go onto their site and enter the code PMX-FFAS!


Explore Cuisine – Stand A531



Explore Cuisine produces some amazing innovative plant based and gluten free pastas, packed with protein and fiber. Even better it’s all organic!

So whether you want to test out some edamame spaghetti, red lentil penne or a bit of brown rice fusilli, head down and grab yourself a sample.

During the show they’ll also be offering 1 item for £3, 2 items for £5, and 5 items for £10.


GATŌ & Co – Stand A713

Gluten Free Vegan Puddings

Mmmm look at those puds!

GATŌ & Co was inspired by a passion for simple, healthy and natural foods, inspired by the founders french roots. There lovely looking puds are entirely Gluten, dairy and refined sugar free, with a focus on nutrient rich ingredients. With products like Chocolate & Aubergine Fondant, these are certainly a unique pud!

You can find them at Sainsbury’s, Ocado, Wholefoods, Selfridges & As Nature Intended, but if you buy at the show they’re doing a special offer of 3 puds for £6 and a free cool bag to get them home safe and sound! 

You can also find all their items on the app during the day!


Gosh! – Stand A321

You’ve  probably seen these vegan free from bites before. With their innovative range of flavours, you’ll never believe that plants could taste this good! And with everything gluten free, you’re bound to find something to take home for dinner (unless you fancy eating out!).

During the show you can get your hands on 3 packs for only £5.


Green Sisters – Stand A704

You checked out the Green Sisters yet? Their Vegan and Free From Samosas are really to die for. These aren’t only the best gluten free samosas, they might be the best period!

And with classic flavours like Potato and Pea mixed in with  innovative flavours like Chocolate and Berry, this is a unique samosa experience for sure! There is a reason they always have a long line at every show! You can of course check out what you can eat at their stall on the app on the day!

For the show they are doing any 4 samosas for £5. They will be £1.50 each on the day (25% off our normal price of £2)

You can also find all their items on the app during the day!


Hannah’s Pantry – Stand A639

Looking for gluten free, dairy free, refined sugar free and egg free cake mixes?

Well Hannah’s Pantry will be launching theirs at this years show, and as a exclusive special show offer you can pick up 2 bags for only £8.99!

The Hemp Pantry – Stand v59

Finding a good vegan or dairy free alternative to butter is a challenge. Often they are full of preservatives, or you can’t cook with it only spread, and if you have a nut or soya allergy it’s impossible. Until now!

The Hemp Pantry brings Veurre, made only from 4 simple ingredients, this “butter” is versatile and allergen free!

For the show only you can get 3 sticks of Veurre for only £12, or get bags of their allergen free chocolate fudge for only £5.

You can also find all their items on the app during the day!

Hunter & Gather – Stand A721

This is mayonnaise as you’ve never seen it before. Cutting out all the harmful fats, this sugar, dairy, gluten and grain free Avocado Oil mayonnaise is award winning for a reason.

Started by a Coeliac, they have a passion for real honest food that is truly inclusive. They were so shocked at the the vast array of everyday foods that contain hidden sugars, poor quality fats and grains that they figured “We could do better than this”.

Their 100% natural products use the finest ingredients so you can enjoy the delight of real food, without sacrificing taste for health, and for the show only you can buy any 3 175g Jars of Avo-Mayo for £10 (Normal RRP £13.47 for 3 – £4.49 individual) or any 2 250g Jars of Classic Avo-mayo for £10 (Normal RRP £11.98 – £5.99 individual)!

You can also find all their items on the app during the day!


Miiro – Stand A229

These guys are on a mission to make health sweet treats that also taste incredibly good, and as a two time gold winner of the Free From Food Awards, they are achieving it.

Made with frozen coconut milk, these vegan ice creams will be a perfect cool treat over the weekend.

At the show they’ll have a MiiRO Create Bar, where guests can create their own MiiRO, choose their toppings and sauces and decorate their work of art (see below).

You can also get over 50% off, they’ll be selling MiiRO at £1 instead of £2.50, and even save on the personalised MiiRO, only £2.50 instead of £3.50!

You can also find all their items on the app during the day!


My Dessert Spoon – Stand V60

Fancy a gluten free cupcake? Then head on over to My Dessert Spoon, where they’ll sort you out.

And if you’ve got more of a sweet tooth, then you can grab yourself 20% off their Chocolate Bon Bons!

You can also find all their items on the app during the day!


Nature’s Nectar – Stand A621

Gourmet desserts made from all natural ingredients. Can’t go wrong with that, just look at that molten lava cake!

Everything is gluten and refined sugar free as well, so feel free to indulge!

At the show they’re offering 10% off all orders for their vegan, gluten free, and refined sugar free luxury desserts placed at the show to be delivered frozen.

If you can’t wait for a delivery you can also get a pack of 2 Chocolate Lava Cakes for £7 (usually £4.50 each). You can also get their newest product, melt-in-the-middle chocolate, Maca and vanilla lava cake, also normally £4.50 each, but just £7 for 2 at the show.

You can also find all their items on the app during the day!

Nono Cocoa – Stand A10

Want to satisfy your sweet tooth while also supporting a worthy social cause?

Nono Cocoa makes treats with added nutritional elements, all free from, vegan and raw, and they are all made by people with special needs!

For the show only you can get a pack of the calcium and probiotics chocolates for £2.50 (RRP £2.80), or 5 for £10. You can also get a box of 16 micronutritional chocolates (see the picture) at the show for £12 (RRP £14.50)  or 2 for £20!


Norah’s Brownies – Stand A5 

Naturally free of gluten, dairy and refined sugar, once you try these handmade gourmet brownies you’ll not go back! They even have vegan options!

If you’ve been craving a rich chewy, indulgent brownie then these guys are the stall to check out, and when you inevitably buy over £20 worth of these delicious treats they’ll give you a free tea towel!

You can also find all their items on the app during the day!


Pebbles Pantry – Stand E11

This family business is all about creating healthy Paleo friendly treats, including chocolate drops, paleo flours, “bliss bites” and cake ready mixes.  All the products are 100% gluten-free, refined sugar free, soy- free, peanut free, preservatives free & dairy free, and there will be plenty of samples to enjoy!

Throughout the show you can get yourself 10% off all orders made through their website, using the code Pebbles10.

Go say hi to them at the show, they’ll also be running a give-away to win a bundle of products!


Pudology – Stand A245

You wouldn’t believe these sumptuous desserts are entirely dairy and gluten free!

From Lemon & Yuzu to Chocolate Orange, there is bound to be a classic flavour combination perfect for you.

You can often find them at high street stores including Waitrose, Sainsbury’s, Holland & Barrett and Ocado, and many more independents.

These guys will be running a 3 for £5 offer on their whole range, and to sweeten the deal (and make sure your delicious puds get home safe and sound) they’ll give you a free Pudology cool bag. That’s if you can resist eating them on the way back!

You can also find all their items on the app during the day!


Simply Ice Cream – Stand A1

Simply Ice cream, unsurprisingly, make handmade luxury indulgent ice cream and sorbets!  Using all natural ingredients, double cream, milk and sugar, these will be a welcome respite from the weekends heat.

All ice cream is vegetarian and gluten free and all the sorbets are vegan.

At the show they’ll also be introducing a new artisan made crockery range from £7.95. If you like the look of it, there is a show special of 2 mugs for £14 and 2 bowls for £16!

You can also find all their items on the app during the day!


The Vegan Treaterie – Stand V37

For premium quality gluten free and vegan cookies, baked right here in the UK, look no further than The Vegan Treaterie!

Satisfy your sweet tooth at the show, and save with 4 packets of cookies for £15 (they are usually £5 each) and 4 cookies tins for £30 (they are usually £10 each).

They’ll also have a competition running to go in a draw to win a selection box of our cookies, all you need to do is sign up to receive our email newsletter.


White Rabbit Pizza Company – Stand A14


Recent GOLD WINNERS of the Free From Food Awards Pizza & Pasta Category, the boys at The White Rabbit Pizza Company have worked on making you delicious pizza that doesn’t contain any gluten but importantly doesn’t compromise on taste. No soggy cardboard here, just beautifully thin and crispy bases and tempting, innovative toppings and vegan options!

You can normally find them at Waitrose, Sainsbury’s, Ocado, Abel & Cole, Whole Foods Market, Planet Organic & more.

While they don’t have a show offer, if you go say hi they’ll be handing out coupons for £1 off when you pick up a White Rabbit Pizza from your local Sainsbury’s/Waitrose, and of course you can see what you eat while in the show on the app  😊


Wholecreations – Stand A507

Wholecreations are dedicated to taking every-day favourite products and making tasty, no compromise, free from alternatives. They take the nations favourite products and give them a Free from make-over

From garlic bread to cookie dough, they provide a ‘wouldn’t notice the difference’ alternative to traditionally gluten and dairy containing foods. You can see what they’ll be serving up on the day on the app!

While at the show you  can also get a bunch of great show offers from them, with Gluten Free Posh Puds and Gluten Free Milk Chocolate Cookie Dough at £2.50 or 2 for £4, and Dairy and Gluten Free Garlic & Coriander Naan Bread and Gluten Free Garlic Bread Baguette only £2.50.

You can also find all their items on the app during the day!


Willow Cottage Kitchen – Stand A141

Why be “accommodated” when you can be special?

That’s the motto of Willow Cottage Kitchen, who create cakes that are free from all the 14 allergens. With a head baker who suffers from several autoimmune conditions you know they are being extra careful in the kitchen. With Vegan cakes as well you’ll find something for everyone!

Look out for the launch of the brand new “Curly” cake at the festival, and you can even enter into a chance to win a “long Curly” during the show!

You can also find all their items on the app during the day!


Eat Safe – Wandering the aisles with an Eat Safe T Shirt on!

Ok, I admit, this one was a pretty easy find seeing as we’re providing it! But it’s still a banger if I do say so myself 😊

As the official app partner of the show we decided that we’d give everyone attending a little something to show our appreciation. Hunt us down on the day and we’ll give you a free trial of premium, with some amazing offers from partner restaurants.! All we need is your email address to grant it to you, and for one lucky winner we’ll be giving away an entire year. Savings don’t need to end with the show!


So grab yourself a ticket if you haven’t already, and come say hi! And bring plenty of Bags for Life, you’re going to need them!


Things are changing…

Things are changing…

I remember when food festivals, though very tempting, could be a really difficult place if you have an intolerance or dietary restriction. All these gorgeous smells and tasters in one place…yet though the samples of hot sauce may not have gluten, what about the crisps used to dip into it? And we all remember signs like these…

I particularly like ‘and others’. Couldn’t be bothered to list all 14, huh??!

But now, businesses and food festivals alike are starting to realise the market they’re missing out on.

For the last year, we’ve only visited festivals and events that have a free from focus, such as the Free From Festival (we are so excited for that one in May!!!!). But when the Eat & Drink Festival rocked up at Olympia, just down the road from us, we had to go check it out and see if food festivals were starting to see the light…

Pleased to see that things are improving!! There are only three days left of the Eat & Drink Festival so if you want to go, don’t miss out. But not to worry – The Green Grill and the Louisiana Chilli Shack menus will soon be on the Eat Safe app so you can find them and try them out.

Let us know what you think if you do go!
Lots of love,

The Eat Safe Team


Other businesses featured:

*Just FYI, we aren’t sponsored or paid in any way for our reviews! Totally impartial and truthful.

Our Veganuary Supperclub – ‘Meat’, Greet & Eat!

Our Veganuary Supperclub – ‘Meat’, Greet & Eat!

We’ve been so busy with the imminent launch of the app that we almost forgot to share with you the amazing success of our most recent event!

Hosted by 90 Degree Melt, an AMAZING vegetarian american restaurant with a real ‘diner’ feel, the evening on the 25th January was filled with fun and laughter. An intimate venue, 90 Degree Melt set the tables into three long communities, so that people could really ‘meat’ and eat! Attendees also included fantastic vegan bloggers Luisa Christie and Jenna from Dirty Vegazine, who managed to take some fabulous photos despite the very red lighting!



And the ‘meat’…well! We started off with canapes of buffalo cauliflower and tomato soup with a delicious potato rosti, Before being treated to an incredible starter of ‘fish’ cakes, kimchi and salad….

Then, and a main course (not) to die for, with Sticky “Ribs”, Mushroom & Stuffing Wellington, Sweet Potato Spiced Wedges and Winter Salad!

And it was all topped off with a dessert that had our guests getting their cameras out and the lighting just right…Chocolate Mousse, Apple Pie and Ice Cream.

With the entire menu completely vegan and the option to have gluten free versions (which I did, and you honestly couldn’t tell the difference) the guests were completely stuffed and the feedback couldn’t have been better.

And for those that like their events with a little more food for thought, our chat with Dawn from PETA was truly illuminating and very funny. She admitted how she used to mis-pronounce vegan for years – and how, crazily, it was a PETA magazine that started off her vegan journey. Years later when she called up to report an issue with her magazine subscription, she heard ‘Press 3 to hear about job opportunities within PETA’ – and the rest is history.

So if you missed it – you did miss out – but don’t worry, our next event is just around the corner! Join us on the 8th of March for a unique Italian supper club that’s entirely gluten free, by Lowsteria and Leggero! Two fantastic courses and a glass of wine for just £20 – and your Eat Safe team will all be there with the latest version of the app.

Hopefully see you there!

Lots of Love,

Alex & The Eat Safe Team x

Our next one…

London Free From: Balancing Work, Life & Nutrition

London Free From: Balancing Work, Life & Nutrition
Huge thanks to our amazing photographer, Marian Chirianu from Studio 15, details below

Wow! Our second event was even bigger and better than our first, with tickets again selling out! We had a fantastic time on the 9th October this month and we wanted to tell you all about it – and also, for those that attended, we’ve also out together a summary of the questions and answers from our fantastic informative panel of nutritionists.

Balancing Work Life Nutrition

Entitled: BalancingWork, Life, and Nutrition,the event was designed to help those who had busy London schedules (don’t we all??!) to have a better idea of what to eat, and how to look after oneself – and give people an opportunity to ask all their health and nutrition questions to some experts. After a word from the Eat Safe team, we cracked on by introducing our expert panel!

The Eat Safe team

And what experts they were – Lara Jezeph ( is a nutritionist and health coach who focuses on the gut, Kate Whitelock ( is a nutritional therapist and focuses on stress management with her corporate clients, and Adam Stansbury ( is a personal trainer who, as a vegan himself, endorses plant based diets. After some fantastic free-from snacks andsome mid-week wine & beer, we settled down to ask these three some questions – their answers are summarised here.


Could you share some of your knowledge on improving the health of your gut – and how specifically someone on a busy schedule could make changes to their diet to help, whilst on time constraints? 

LARA: Preparing yourself for a busy week by prepping your food in big batches, such as on a Sunday. And also remember that gut health isn’t all about food – stress factors and sleep are a big part of it. Fermented foods are good but if the gut is REALLY inflamed, start small – a spoonful a day for example. And the best thing for rebuilding gut lining is bone broth – great from Waitrose or Tesco on a busy schedule! Full fat natural yoghurt too, if you can tolerate dairy.

There is a big relationship between stress, and the gut. What’s your advice about the best practices to relieve stress whilst dealing potentially with high-stress work and long hours?

KATE: Stress comes in many forms – emotional, chemical, nutritional. These stresses can cause leaky gut, which causes intolerances to get worse. One of the most stressful things you can put your body through is uneven blood sugar – the first thing to do is EAT BREAKFAST, full of protein. Make sure you eat protein with every meal, including snacks. Swap white for brown in terms of carbs, and be aware of hidden sugars, including natural sugars! Coffee is also terrible for your blood sugar. Avoid it on an empty stomach and limit yourself to one or two a day. 

What have been your honest experiences of changing from meat to plants, in terms of the effect on your body – and how do you get enough protein?
I lost weight in the first couple of months due to my body being used to animal proteins – but once my body adapted, my weight came back up, my strength came back up. And as for protein, unless you are incredibly active, you don’t need loads of protein – but I make sure I eat a nutrient dense, diverse diet – and also I use plant-based protein powders.

Where’s your best trusted, quick lunch/fast food places that won’t leave us feeling guilty?
LARA: Wholefoods has great choice – but my go to is always Pret. Amazing vegan foods with sauces on the side. Their salmon teriyaki pot

is great for the gut! Carrot and Veg Cleanse juices from Pret and Itsu

too are fab.

Most of us drink alcohol – what are realistic limits we can set ourselves, and are some alcohols better than others?
KATE: In the run-up to a heavy drinking period, take care of your liver with foods such as beetroot, cruciferous vegetables, lemon. Also, BLOOD SUGAR again. Less carby sugar options – wine/beer isn’t great. Distilled spirits are the way to go, with slim tonics. After a heavy night, have some warm water with lemon and turmeric – to flush out your liver.

What would be your advice to someone who wants to get together a training programme that they can stick to?
ADAM: Don’t set yourself up for failure! Better to start small and build it up slowly, this allows your body to adapt too. 2/3 sessions a week, if you can do more some weeks, great! You need to allow your body time to recover too as the muscle build actually happens in between workouts. If you can, train in the morning and get it out the way.

Q&A Question: I’ve heard intermittent fasting is the way to go – but to do that you have to skip breakfast, would you recommend that?

KATE: It depends what you’re trying to achieve and your own body and how you’ll cope with that. Some people enjoy it, others find it reallydifficult so I think you have to experiment for yourself.

LARA: It can be good to give your gut a rest, as there is longer in between meals – but possibly tricky to do this on a busy schedule.
Audience member: Intermittent fasting really worked for me. I built up to it gradually over 6 months, and my blood sugar has balanced out and I feel great. But cut down on the fruit!

KATE: Yes! One part fruit to seven part veggies. 

Q&A Question: If you have a stressful life which is leading to nutritional issues, what is the place to start with that?
KATE: Nutritional therapy will look at the underlying imbalances between things and look at the whole picture really. Whilst traditional medicine looks at the symptom, a nutritionist will look at the cause and how that relates to your whole system rather than bits at a time. Use BANT to find your nutritionist, as it’s an accredited body.

Q&A Question: What are your views on fats & vegetable fats?
I eat a lot of fats – seeds, nuts, avocados. 
KATE: Coconut oils or animal fats are best to cook with – seed and nut oils, don’t heat them. Also think 20-1 omega 3 to omega 6. Avocado, flax, olives.
LARA: Some of my clients respond really well to a high fat diet. There’s a lot of scaremongering around fats – but most fats are actually good, what we really should be avoiding is sugar.
ADAM:  Different people do differently on different diets – it’s all about experimenting on what works for you.

 Q&A Question: If you drink/eat the same thing every day, is it bad for you?
If you take it to the extreme, yes, but if you’re talking just one thing every day, it’s fine.

 Q&A Question: I tried the whole 30 diet last year – which was great, I felt amazing. But at the end of the thirty days, I’ve found myself intolerant to loads of things. How bad is it for the body to go to the extreme but then add stuff back in or have it once in a while?
ADAM: It’s probably the body’s reaction to things you really shouldn’t be eating anyway – your body has just become more sensitive to it now you’ve cut it out. As for going vegan, I would do so slowly – try a few days a week at first, to not shock your system. It’s about progress, not perfection.

 Q&A Question: How come intolerances and allergies come from nowhere, what causes them?
Lots of things can cause intolerances. It can be small things… like a period of bad sleep, hormones changes, changes in diet, changes in medication, courses of antibiotics.
KATE: And it may feel sudden…but it can be 10 years of small biochemical changes, which then you get a TRIGGER like Lara says – so it’s trying to figure out the underlying imbalances that have caused it.

Final question: What would be the one, most important piece of advice that you can give our guests tonight about their health and wellbeing?
LARA:  Listen to your OWN body. Don’t listen to the rest of the world – record things, and take note of your own symptoms.
Don’t keep the system running – you’ll hit a wall. And I would encourage mindfulness in any form – 5 minutes per day, perhaps of meditation.
Eat more plants!! No matter what diet you follow, everyone can benefit from eating more plants. AND – it’s a journey, not a destination. There’s always something to work on, and find pleasure in that journey.

Big thanks to Marian Chirianu from Studio 15 for the wonderful photos of the event! Go check them out!

Thanks for reading, and make sure you follow Eat Safe on Facebook to be the first to hear about our next fantastic event!

The Eat Safe Team x

Our First Event – Introducing London Free From!

Our First Event – Introducing London Free From!

Well, it’s been a tiring but exhilarating week here at Eat Safe! This month we teamed up with our fellow Free From entrepreneur, Margarita from the Free From Festival, to put together a meet up & event team called London Free From. Our aim? To bring the supportive and collaborative nature of the tech startup world to the free from, vegan and health food industries! And we started off with an ambitious first event, a Meetup with Renée Elliott, the Founder of Planet Organic.

With over 70 tickets up for grabs, we never thought we’d sell out, but we did – much to our delight (and slight concern as the venue could only really hold 70!!) The registered guests included bloggers, restaurant owners, entrepreneurs, nutritionists, and representatives from Free From organisations and allergy charities.


The event kicked off with networking, drinks and far too much food! We had a brilliant turnout of about 50 amazing people, and we loved introducing ourselves and our new initiative, and showing some of our guests the newest prototype of the Eat Safe app.


We were also lucky enough to be sponsored for the event by some FABULOUS suppliers; Celia (gluten free lager), Foodease (low carb cookies, crackers & granola), The Red Beetle (Italian product importers), Troo Granola (GF, low sugar granola), Pep & Lekker (homemade sugar free soup), Donna Rita (gluten free cheese snacks), Vive (GF protein bars) and Ape Snacks (coconut snacks)!


Then came the talk from Renée. What can we say about that? I could go on forever. Anyone who joined us at the event will know how special her words were – a true inspiration, she had the room’s rapt attention & laughter. With an overview of her life and work building Planet Organic, we can definitely see why she now has launched a life and business skill academy (, check it out!) to pass on her wisdom on a daily basis.

After encouraging everyone to join our new Facebook group for the Free From Industry (get involved!) it was time for more networking and drinks, and getting to know our guests. We were delighted that most people stayed until kickout time and beyond – it was wonderful to see so many new faces, as well as familiar friends.


Overall, despite the hard work & last minute time frame, the event seemed to be a great success, and it was clear that our suspicions were correct about this sector – we need more networking and get-togethers! So please join us for our next one – date TBC, but early October is on the cards. Sign up to the Facebook group to get all the details!

Thanks for reading and lots of love,

The Eat Safe Team x