Are You Ready For Some Serious Savings At The Allergy & Free From Show?

This weekend brings us the largest Free From gathering nationwide, The Allergy & Free From Show.

With over 38 thousand people descending on Kensington Olympia over 3 days, there isn’t a better time to grab yourself some great deals on some of the best and most innovative free from goodies on the market.

But with so much choice how do you figure out where the great deals are? You don’t want to end up filling up on samples halfway through (which is incredibly easy to do!) and missing out on buying your annual supply of Cauliflower rice for a fraction of the price! How can you be as strategic as possible?

Well, never fear! Eat Safe is doing what it does best, saving you time and money on finding the best food for you 😉 We’ve been hard at work sleuthing out some of the fabulous deals you can expect from this weekend. We’ll keep adding to the list as we uncover more!


Afia’s Samosa Shop – Stand A809

Free from all 14 allergens, they are serving up multi-award winning, freshly cooked traditional artisan samosas and pakoras as streetfood snack bowls, with homemade chutneys (all of which can be found on the app during the show).

You can also sample their simple to cook Indian flatbreads, and there’s something for everyone: vegan or meat lover, mild to mind bending spicy with Scotch Bonnet Chilli!

While at the show, you can buy any of the frozen food for free home delivery with 10% off (min purchase £35). They’ll also be running competitions throughout the show!

The Brownie Bar – Stand A24

Gluten Free Brownies

Gorgeously gooey rich chocolate brownies in a wide range of flavours. offering gluten free and vegan options too.

They recommend trying the Corker – a gluten free chocolate chip cookie with a gooey gluten free brownie center. Yeah that’s right, it’s a brownie INSIDE a cookie.

On the day you can take advantage of the show offer for any brownie at £2.50 each or any 4 for £9 (including the corker). You can also find all their items on the app during the day!

Cauli & Vegi Rice – Stand A509

Vegan and Gluten Free Cauli Rice

If you’ve not tried Cauli rice yet then you are seriously missing out! These low carb riced veg packs make a great low carb alternative to rice, and are also a fab way to get your greens in.

Everything is gluten free, unsurprisingly, but they are also vegan (just check on the app)!

Go grab a sample while at the show, and if you love them as much as we do then you can get all products for half price, just £1! You can also find all their items on the app during the day!

Curapel – Stand D17

One of the few non-food brands on this list, these guys produce an allergen free (and vegan) daily food supplement for sensitive skincare. They believe that good skincare requires a combination of internal and external efforts, so it’s worth checking out if you suffer from eczema in particular.

These guys are offering 10% off to all attendees, all you need is to go onto their site and enter the code PMX-FFAS!


Explore Cuisine – Stand A531



Explore Cuisine produces some amazing innovative plant based and gluten free pastas, packed with protein and fiber. Even better it’s all organic!

So whether you want to test out some edamame spaghetti, red lentil penne or a bit of brown rice fusilli, head down and grab yourself a sample.

During the show they’ll also be offering 1 item for £3, 2 items for £5, and 5 items for £10.


GATŌ & Co – Stand A713

Gluten Free Vegan Puddings

Mmmm look at those puds!

GATŌ & Co was inspired by a passion for simple, healthy and natural foods, inspired by the founders french roots. There lovely looking puds are entirely Gluten, dairy and refined sugar free, with a focus on nutrient rich ingredients. With products like Chocolate & Aubergine Fondant, these are certainly a unique pud!

You can find them at Sainsbury’s, Ocado, Wholefoods, Selfridges & As Nature Intended, but if you buy at the show they’re doing a special offer of 3 puds for £6 and a free cool bag to get them home safe and sound! 

You can also find all their items on the app during the day!


Gosh! – Stand A321

You’ve  probably seen these vegan free from bites before. With their innovative range of flavours, you’ll never believe that plants could taste this good! And with everything gluten free, you’re bound to find something to take home for dinner (unless you fancy eating out!).

During the show you can get your hands on 3 packs for only £5.


Green Sisters – Stand A704

You checked out the Green Sisters yet? Their Vegan and Free From Samosas are really to die for. These aren’t only the best gluten free samosas, they might be the best period!

And with classic flavours like Potato and Pea mixed in with  innovative flavours like Chocolate and Berry, this is a unique samosa experience for sure! There is a reason they always have a long line at every show! You can of course check out what you can eat at their stall on the app on the day!

For the show they are doing any 4 samosas for £5. They will be £1.50 each on the day (25% off our normal price of £2)

You can also find all their items on the app during the day!


Hannah’s Pantry – Stand A639

Looking for gluten free, dairy free, refined sugar free and egg free cake mixes?

Well Hannah’s Pantry will be launching theirs at this years show, and as a exclusive special show offer you can pick up 2 bags for only £8.99!

The Hemp Pantry – Stand v59

Finding a good vegan or dairy free alternative to butter is a challenge. Often they are full of preservatives, or you can’t cook with it only spread, and if you have a nut or soya allergy it’s impossible. Until now!

The Hemp Pantry brings Veurre, made only from 4 simple ingredients, this “butter” is versatile and allergen free!

For the show only you can get 3 sticks of Veurre for only £12, or get bags of their allergen free chocolate fudge for only £5.

You can also find all their items on the app during the day!

Hunter & Gather – Stand A721

This is mayonnaise as you’ve never seen it before. Cutting out all the harmful fats, this sugar, dairy, gluten and grain free Avocado Oil mayonnaise is award winning for a reason.

Started by a Coeliac, they have a passion for real honest food that is truly inclusive. They were so shocked at the the vast array of everyday foods that contain hidden sugars, poor quality fats and grains that they figured “We could do better than this”.

Their 100% natural products use the finest ingredients so you can enjoy the delight of real food, without sacrificing taste for health, and for the show only you can buy any 3 175g Jars of Avo-Mayo for £10 (Normal RRP £13.47 for 3 – £4.49 individual) or any 2 250g Jars of Classic Avo-mayo for £10 (Normal RRP £11.98 – £5.99 individual)!

You can also find all their items on the app during the day!


Miiro – Stand A229

These guys are on a mission to make health sweet treats that also taste incredibly good, and as a two time gold winner of the Free From Food Awards, they are achieving it.

Made with frozen coconut milk, these vegan ice creams will be a perfect cool treat over the weekend.

At the show they’ll have a MiiRO Create Bar, where guests can create their own MiiRO, choose their toppings and sauces and decorate their work of art (see below).

You can also get over 50% off, they’ll be selling MiiRO at £1 instead of £2.50, and even save on the personalised MiiRO, only £2.50 instead of £3.50!

You can also find all their items on the app during the day!


My Dessert Spoon – Stand V60

Fancy a gluten free cupcake? Then head on over to My Dessert Spoon, where they’ll sort you out.

And if you’ve got more of a sweet tooth, then you can grab yourself 20% off their Chocolate Bon Bons!

You can also find all their items on the app during the day!


Nature’s Nectar – Stand A621

Gourmet desserts made from all natural ingredients. Can’t go wrong with that, just look at that molten lava cake!

Everything is gluten and refined sugar free as well, so feel free to indulge!

At the show they’re offering 10% off all orders for their vegan, gluten free, and refined sugar free luxury desserts placed at the show to be delivered frozen.

If you can’t wait for a delivery you can also get a pack of 2 Chocolate Lava Cakes for £7 (usually £4.50 each). You can also get their newest product, melt-in-the-middle chocolate, Maca and vanilla lava cake, also normally £4.50 each, but just £7 for 2 at the show.

You can also find all their items on the app during the day!

Nono Cocoa – Stand A10

Want to satisfy your sweet tooth while also supporting a worthy social cause?

Nono Cocoa makes treats with added nutritional elements, all free from, vegan and raw, and they are all made by people with special needs!

For the show only you can get a pack of the calcium and probiotics chocolates for £2.50 (RRP £2.80), or 5 for £10. You can also get a box of 16 micronutritional chocolates (see the picture) at the show for £12 (RRP £14.50)  or 2 for £20!


Norah’s Brownies – Stand A5 

Naturally free of gluten, dairy and refined sugar, once you try these handmade gourmet brownies you’ll not go back! They even have vegan options!

If you’ve been craving a rich chewy, indulgent brownie then these guys are the stall to check out, and when you inevitably buy over £20 worth of these delicious treats they’ll give you a free tea towel!

You can also find all their items on the app during the day!


Pebbles Pantry – Stand E11

This family business is all about creating healthy Paleo friendly treats, including chocolate drops, paleo flours, “bliss bites” and cake ready mixes.  All the products are 100% gluten-free, refined sugar free, soy- free, peanut free, preservatives free & dairy free, and there will be plenty of samples to enjoy!

Throughout the show you can get yourself 10% off all orders made through their website, using the code Pebbles10.

Go say hi to them at the show, they’ll also be running a give-away to win a bundle of products!


Pudology – Stand A245

You wouldn’t believe these sumptuous desserts are entirely dairy and gluten free!

From Lemon & Yuzu to Chocolate Orange, there is bound to be a classic flavour combination perfect for you.

You can often find them at high street stores including Waitrose, Sainsbury’s, Holland & Barrett and Ocado, and many more independents.

These guys will be running a 3 for £5 offer on their whole range, and to sweeten the deal (and make sure your delicious puds get home safe and sound) they’ll give you a free Pudology cool bag. That’s if you can resist eating them on the way back!

You can also find all their items on the app during the day!


Simply Ice Cream – Stand A1

Simply Ice cream, unsurprisingly, make handmade luxury indulgent ice cream and sorbets!  Using all natural ingredients, double cream, milk and sugar, these will be a welcome respite from the weekends heat.

All ice cream is vegetarian and gluten free and all the sorbets are vegan.

At the show they’ll also be introducing a new artisan made crockery range from £7.95. If you like the look of it, there is a show special of 2 mugs for £14 and 2 bowls for £16!

You can also find all their items on the app during the day!


The Vegan Treaterie – Stand V37

For premium quality gluten free and vegan cookies, baked right here in the UK, look no further than The Vegan Treaterie!

Satisfy your sweet tooth at the show, and save with 4 packets of cookies for £15 (they are usually £5 each) and 4 cookies tins for £30 (they are usually £10 each).

They’ll also have a competition running to go in a draw to win a selection box of our cookies, all you need to do is sign up to receive our email newsletter.


White Rabbit Pizza Company – Stand A14


Recent GOLD WINNERS of the Free From Food Awards Pizza & Pasta Category, the boys at The White Rabbit Pizza Company have worked on making you delicious pizza that doesn’t contain any gluten but importantly doesn’t compromise on taste. No soggy cardboard here, just beautifully thin and crispy bases and tempting, innovative toppings and vegan options!

You can normally find them at Waitrose, Sainsbury’s, Ocado, Abel & Cole, Whole Foods Market, Planet Organic & more.

While they don’t have a show offer, if you go say hi they’ll be handing out coupons for £1 off when you pick up a White Rabbit Pizza from your local Sainsbury’s/Waitrose, and of course you can see what you eat while in the show on the app  😊


Wholecreations – Stand A507

Wholecreations are dedicated to taking every-day favourite products and making tasty, no compromise, free from alternatives. They take the nations favourite products and give them a Free from make-over

From garlic bread to cookie dough, they provide a ‘wouldn’t notice the difference’ alternative to traditionally gluten and dairy containing foods. You can see what they’ll be serving up on the day on the app!

While at the show you  can also get a bunch of great show offers from them, with Gluten Free Posh Puds and Gluten Free Milk Chocolate Cookie Dough at £2.50 or 2 for £4, and Dairy and Gluten Free Garlic & Coriander Naan Bread and Gluten Free Garlic Bread Baguette only £2.50.

You can also find all their items on the app during the day!


Willow Cottage Kitchen – Stand A141

Why be “accommodated” when you can be special?

That’s the motto of Willow Cottage Kitchen, who create cakes that are free from all the 14 allergens. With a head baker who suffers from several autoimmune conditions you know they are being extra careful in the kitchen. With Vegan cakes as well you’ll find something for everyone!

Look out for the launch of the brand new “Curly” cake at the festival, and you can even enter into a chance to win a “long Curly” during the show!

You can also find all their items on the app during the day!


Eat Safe – Wandering the aisles with an Eat Safe T Shirt on!

Ok, I admit, this one was a pretty easy find seeing as we’re providing it! But it’s still a banger if I do say so myself 😊

As the official app partner of the show we decided that we’d give everyone attending a little something to show our appreciation. Hunt us down on the day and we’ll give you a free trial of premium, with some amazing offers from partner restaurants.! All we need is your email address to grant it to you, and for one lucky winner we’ll be giving away an entire year. Savings don’t need to end with the show!


So grab yourself a ticket if you haven’t already, and come say hi! And bring plenty of Bags for Life, you’re going to need them!